LIGHT UP NIPPON

    After 8 months of the earthquake, on  November 11th, a lecture by Y. Takada, who have found LIGHT UP NIPPON, was held at Tohoku University.

   LIGHT UP NIPPON was found to act on the situation we had after the earthquake, that people stop holding firework festivals, to cheer up affected area and all over Japan, by volunteers including Takada and workers in Tokyo.

     They realized 10 firework festivals at a time at affected areas such as Sendai harbor and MinamiSouma, involving many people, companies, and even governments, raising over 60 million yen. (for further information, see http://lightupnippon.jp/)

   I have learned many about producing events and projects, feeling much of his feeling for reconstruction at the lecture. The most impressive thing I learned was how important "to act" and "connection of people" are.

"To act"

   We have to actually take action to start something. There are many things you don't know until you start. Though you may face problems by acting, you can find ways to solve problems when you know what the main problem is. You can get more motivated when you overcome problems one by one.

"Connection"

    Connections can be a big energy for acting and challenging things. You can manage doing things more efficient when you know someone know about it better. Takada said LIGHT UP NIPPON have done all this by having professionals of each field in charge. Wider the connection you have, more chance you have.

    3 projects are in progress day by day after restarting HARU.

  New projects will probably be found for reconstruction. For that occasion we will apply what we have learned from the lecture and hopefully help reconstruction of affected area.

"Let's cheer Tohoku up and make them happy"

HARU Public Relations

H. Eto